PROJECT TYPE:

Identity Design and Illustration

FONTS:

Custom type

OBJECTIVE:

During my research of Saucony's marketing, most of the brand's marketing is heavily photo-based. There are also very few shoe posters for Saucony, as most posters are produced for Nike or Adidas. The aim of this project was to create three cohesive illustrations with a unique take on one of Saucony's best selling shoes. The theme of these posters is based on three types of jazz: Fusion, Samba, and Cool Jazz.